UFC Comunicato stampa. Dana White Innovatore dell'Anno Per Sport Business International.
A dare il titolo di Sports Innovator of the Year 2013 sono stati gli abbonati della pubblicazione insieme ad un giudice esperto.
Gli sono state riconosciute particolari doti strategiche commerciali soprattutto con il lancio di UFC Fight Night in 6 città leader in Europa e nel Golfo.
La prima di queste sarà l'8 Marzo a Londra nel mitico O2 Arena. Questi eventi saranno trasmessi in diretta in oltre 65 paesi. Viene anche riconosciuto il lavoro fatto da "Bianco" nella fenomenale crescita delle arti marziali miste e del loro posizionamento al pari degli sport tradizionali.
L'UFC, inoltre, è anche il principale promotore di arti marziali miste del mondo, raggiungendo 800 milioni di famiglie in tutto il mondo in 145 paesi ed è trasmesso in più di 30 lingue.
Matt Cutler, direttore di Sports Business International , ha dichiarato: "sia per i nostri abbonati che per il giudice gli aggressivi piani di espansione globale di Dana White per UFC nel 2013 hanno dato grandi frutti. Come ha preso visibilità in un periodo così breve è una cosa notevole. Se i dirigenti sportivi volessero pensare davvero fuori dagli schemi commerciali, dovrebbero dare un'occhiata a quello White ha raggiunto quest'anno .
White ha detto : "Io e i miei partners siamo veramente onorati di ricevere questo premio . Il nostro obiettivo sin dal 2001 è stato quello di rendere l' UFC globale ".
Di seguito il comunicato originale nella sua interezza!
SPORTS BUSINESS JOURNAL NAMES UFC PRESIDENT DANA WHITE THE SPORTS INNOVATOR OF THE YEAR
UFC President White chosen by prestigious industry magazine
London, UK – Ultimate Fighting Championship® organisation’s president Dana White has been named the most innovative person in sport by leading industry publication Sports Business International.
Sports Business International subscribers, along with an expert judging panel, awarded White the title of Sports Innovator of the Year 2013. White topped the list of 20 people that have made the most significant, original and insightful business decisions in the past 12 months, which also included Jay-Z, Bernie Ecclestone and Seb Coe.
The leading industry publication recognised White and the UFC’s innovative commercial strategies including the launch of a new global series in 2014. Zuffa’s decision to grow and invest in this territory has culminated in the launch of UFC Fight Nights, which will be hosted by six leading cities across Europe and the Gulf. These are locally produced and televised events hosted in primetime for broadcasters in more than 65 countries. The first UFC Fight Night will take place on 8 March 2014 at London’s O2 Arena.
The UFC is the world’s premier mixed martial arts organisation, and the award also acknowledges White’s work in spearheading its phenomenal year-on-year growth and positioning it as a mainstream sport.
The UFC is also the world’s leading mixed martial arts promoter, reaching 800 million households worldwide in 145 countries and is broadcast in more than 30 languages. In May 2013, the UFC signed a breakthrough agreement with BT Sport for its UK television rights and all live events plus wider UFC programming, including hit reality show The Ultimate Fighter, and the weekly magazine show UFC Beyond the Octagon.
Matt Cutler, editor of Sports Business International, said: “For both our subscribers and our judging panel, Dana White’s aggressive global expansion plans for the UFC gained real traction in 2013. How far he has taken the sports property in such a short period of time has been remarkable”
“If sports executives want to look at ways to really think outside the box commercially, they should take a look at what White has achieved this year.”
White said: “Myself and my partners are truly honoured to receive this award. Our goal since 2001 has been to take the UFC global.”
“We have always believed in the sport and the UFC brand. We have been working for many years to get everything ready for our move into global expansion and it’s all lined up for 2014.”
Garry Cook, the UFC’s Executive Vice President and Managing Director of EMEA commented: "This award is indicative of the changing sports landscape. Our recognition reflects our ability to bring innovation to our dominant 18-34 demographic fan base. We will continue to deliver compelling, authentic live sports content to media partners and fans around the world"
Sports Business International is the longest-established and leading magazine covering the global industry of sport.
For more information about UFC and upcoming events please visit www.ufc.com.
About the Ultimate Fighting Championship®
Universally recognized for its action-packed, can’t-miss events that have sold out some of the biggest arenas and stadiums across the globe, the UFC® is the world’s premier mixed martial arts (MMA) organization. Owned and operated by Zuffa, LLC, headquartered in Las Vegas and with offices in London, Toronto, Beijing and Singapore, UFC produces more than 30 live events annually and is the largest pay-per-view event provider in the world. In 2012, the UFC burst into the mainstream with a landmark seven-year broadcast agreement with FOX Sports Media Group. The agreement includes four live events broadcast on the FOX network annually, with additional fight cards and thousands of hours of programming broadcast on FOX properties FX and FUEL TV. This also includes the longest-running sports reality show on television, The Ultimate Fighter®,moving to FOX Sports 1 in September 2013.
In addition to its reach on BT Sport (UK), FOX (US), O Globo (Brazil) and Televisa (Latin America) UFC programming is broadcast in over 145 countries, to nearly 800 million TV households worldwide, in 30 different languages. UFC content is also distributed commercially in the United States to bars and restaurants through Joe Hand Promotions, in English throughout Canada via Premium Sports Broadcasting Inc. and Australia via Main Event and in French throughout Quebec via Interbox. The UFC also connects with tens of millions of fans through its website, UFC.com, as well as social media sites Facebook and Twitter. UFC President Dana White is considered one of the most accessible and followed executives in sports, with nearly 2.7 million followers on Twitter. Ancillary UFC businesses include best-selling DVDs and video games, UFC FIT®, an in-home fitness and nutrition program, an internationally distributed magazine, UFC.TV offering live event broadcasts and video on demand around the world, a new franchise in development with EA, UFC GYM®, UFC Fight Club affinity program, UFC Fan Expo® festivals, branded apparel and trading cards.
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